Giant sculpture with 200 Tetrix cubes

One of our clients came to us a few weeks ago with an idea in mind: to create a memorable experience to celebrate the success of a year-long training program. They had planned a full week of conferences at their premises, bringing together all the participants.

Here's what our team came up with – it deserved a video.

The article below traces all the steps of this project, from our initial plan to the final result. We will unfold the process, from the first 3D model to the finished product.

Our concept was to bring 200 Tetrix cubes to our client's headquarters for a week, build a giant totem in the center of their atrium, and cover it with quotes and meaningful messages from previous conferences.

The totem would symbolize the group's celebration after a year of training efforts. The impressive ceiling height of the atrium allowed us to be ambitious: we planned to go up to 6 meters... enough to capture the attention of every visitor entering the building.
This is what our initial vision looked like:

The client approved the project, and we quickly delivered 200 cubes and their whiteboard panels to the site.
The structure slowly began to gain height, and everything was going according to plan, until a shape emerged from the mass... A staircase.

– That's when we decided to change our plan –

Let’s take a moment to revisit the context. The past year of training was focused on managers and relied heavily on climbing metaphors, such as “climbing the mountain” as a team, moving forward together, etc.
So when this giant staircase appeared, it reminded us of this theme, but with a different nuance. This staircase, which led nowhere, became an invitation to question the “why”. Why climb? To go where?

Here is the stop motion construction process.

To enhance the entire sculpture, we collaborated with two talented scribes:
Arezki Moussi and Laurent Berset. During the four days of the conference, they extracted the key messages and wrote them on Tetrix cubes.

credit -
The video was made by Arezki Moussi – www.ollie-ship.com